Toronto-based creative available for concepting, copywriting, creative direction.

Resume

b. 1986, HK.

 

I’m a conceptual thinker and copywriter with a keen eye for design. I’ve worked in hybrid roles, art directed projects and lead other creatives to develop powerful work. I love the creative process and bring empathy, experience, fresh thinking and no shortage of ideas to each brief. I am inspired by people who aren’t afraid. 

samluckcreative@gmail.com

Experience

Freelance Creative - Various
Associate Creative Director - Mosaic
Senior Creative - Narrative PR
Copywriter - Open
Post Graduate Student - Humber College

Brands

ACE Bakery, Babies ‘R’ Us, Boulart, Bumble, Capri-Sun, Chevrolet, Coast Capital, Converse, Damiva, Estée Lauder, Food Basics, Foot Locker, Ghirardelli, Google, KD, Kelseys, Lindt, L’Oréal, MAC Cosmetics, McDonald’s, Okanagan Springs Brewery, Ore-Ida, Philadelphia, Poo~pourri, Reese, Rogers, Salesforce, Scotiabank, Shopify, Smythe, TELUS, Tim Hortons, Toys ‘R’ Us, Toronto Pearson International Airport, Tokyo Smoke, Twitter, Van der Pop, Visa, WorkSafeBC and more.

Awards

Strategy CRC: #33 Copywriter 2019
ADCC Bronze: PR, Influencer Campaign 2019
Clios, Gold Clio: Multi-Platform Campaign 2018
Clios, Silver Clio: Prestige Print 2018
ADCC Gold: Advertising, Posters, Campaign 2018
ADCC Gold: Advertising, Art Direction, Campaign 2018
ADCC Gold: Design, Posters, Single 2018
ADCC Silver: Design, Posters, Campaign 2018
ADCC Silver: Best Art Direction, Single 2018
ADCC Silver: Advertising, Posters Single 2018
ADCC Merit: Design, Posters, Single 2018
ADCC Merit: Advertising, Art Direction, Single 2018
ADCC Merit: Advertising, News Ad, Single 2017
Applied Arts: B2B, Single, Boulart Website 2017
Carte Blanche Toronto Finalist 2016